Measure with confidence as you get Universal Attribution, MMM, Incrementality Testing, and Causal AI — all under one hood.
Measure with confidence as you get Universal Attribution, MMM, Incrementality Testing, and Causal AI — all under one hood.
Expand your measurement methodologies to get sharp, actionable insights that deliver maximum impact & power your ROI.
Reveal your ground truth with our complete incrementality testing suite.
Quickly design & run experiments without data scientists.
Leverage flexible & advanced split testing & geo testing tools.
Calibrate other models with ground truth data.
Optimize your marketing spend with marketing mix modeling.
Build optimal media plans with accurate forecasting.
Compare & save different scenarios with target KPIs.
Instantly update budgets on ad platforms.
Leverage our data-driven universal attribution tool to save or scale daily.
Unified, blended & de-duped view of campaign performance.
Flexible data-driven attribution models on customer journeys.
Stop underperforming campaigns across platforms with one click.
Leverage causal AI to determine incrementality when experimentation is not possible.
Automatically discover cause-and-effect relationship between factors of influence.
Accurately estimate the effects of treatments on outcomes.
Ask "what-if" questions to understand outcomes in counterfactual scenarios.