Snapchat is a widely popular social media platform known for its engaging and interactive features, making it a go-to choice for many users worldwide. However, what most people are not aware of is that Snapchat is not only an entertainment platform but also a powerful tool for ecommerce brands to reach new audiences and drive sales.
With a staggering 265 million daily active users, Snapchat provides ecommerce brands with a unique opportunity to connect with their target audience and create compelling ads that drive conversions. This platform enables brands to reach a younger demographic, which is crucial for many ecommerce businesses.
In this blog, we will delve into the best Snapchat ad examples for ecommerce and offer practical tips for creating effective ads that captivate viewers and drive results for your business. Whether you are launching a new product, running a promotion, or collaborating with influencers, these examples and tips will help you elevate your Snapchat ads game and take your brand to the next level.
Successful Snapchat ads examples in ecommerce
Snapchat has become a go-to platform for ecommerce brands looking to reach a vast audience and boost their sales. Following are some of the best Snapchat ad examples from successful ecommerce businesses, highlighting their strategies and tactics to drive conversions and increase revenue.
Product Launch Ads
1. Kylie Cosmetics
Kylie Cosmetics is a prime example of a successful ecommerce brand that effectively uses Snapchat ads to reach its target audience. The brand's Snapchat account has over 10 million followers, and it has become a go-to platform for Kylie Cosmetics to unveil new products to its followers and generate buzz with exclusive product drops on the platform.
The brand's strategy is simple yet effective. Kylie Jenner, the founder of Kylie Cosmetics, regularly posts snaps of herself using the products and gives sneak peeks of new launches. She also collaborates with popular influencers to showcase the products, driving engagement and increasing brand awareness.
By using Snapchat's Story Ads format, Kylie Cosmetics creates visually stunning and engaging ads that captivate viewers and drive conversions. The brand's Snapchat ads feature exclusive promotions, discounts, and product launches, making them a must-see for Kylie Cosmetics' followers.
Kylie Cosmetics' success on Snapchat can be attributed to its ability to connect with its target audience effectively. The brand has created a sense of exclusivity and urgency through its use of Snapchat, which has helped to drive sales and increase revenue.
Adidas has effectively leveraged Snapchat to reach its target audience and drive sales. The brand's use of Snapchat's innovative features has enabled it to create engaging, memorable ads that generate buzz and excitement around its products.
One of Adidas' most successful Snapchat ads was the launch of a limited edition sneaker exclusively for Snapchat. To promote the product, Adidas used Snap Ads and Snapcodes to drive sales and hype around the release.
This marked the first time a product had been launched through a show on Snapchat and the first time users were allowed to swipe up and purchase it using the ecommerce feature of the app.
Adidas created visually stunning and highly engaging ads that showcased the product and generated interest from potential customers. The use of Snapcodes, which allowed users to quickly access the product page and purchase the sneakers, helped to drive sales and make the buying process more seamless.
By using Snapchat's ecommerce feature, Adidas was able to reach a younger demographic and increase its online sales. The brand's successful campaign demonstrated the power of Snapchat ads for ecommerce and the effectiveness of using exclusive products to generate hype and drive sales.
Discount & Promo Code Ads
H&M is a popular fast fashion brand that has successfully used Snapchat to promote its products and drive sales. The brand's use of Snapchat's interactive features has enabled it to create engaging and memorable ads that resonate with its target audience.
One of H&M's most successful Snapchat ad campaigns involved offering a 20% off promo code to Snapchat users who engaged with their ad. This campaign proved to be highly effective, with the brand seeing a 12% increase in sales as a result.
H&M's use of a promo code helped to incentivize users to engage with the ad and make a purchase, while also providing a sense of exclusivity for those who participated. By offering a discount exclusively to Snapchat users, H&M was able to create a sense of urgency and drive sales on the platform.
In addition to the use of a promo code, H&M's Snapchat ads also utilized visually appealing content and targeted messaging to connect with its audience. The brand's use of Snapchat's vertical video format and interactive features helped to create a more immersive experience for users, increasing the likelihood of engagement and driving sales.
Sephora is a beauty ecommerce brand that has successfully utilized Snapchat to engage with its audience and drive sales. The brand's use of Snapchat's features has enabled it to create unique and memorable ads that resonate with its target audience.
One of Sephora's most successful Snapchat ad campaigns involved creating a Snap Ad featuring a limited-time promo code for a free product with purchase. This campaign drove users to make purchases on their website, resulting in increased sales for the brand.
The promo code offered by Sephora incentivized users to make a purchase by offering an exclusive and time-limited deal. This approach helped to create a sense of urgency and scarcity, which led to increased sales and engagement on the platform.
Sephora's use of visually appealing content and targeted messaging in its Snapchat ads also played a key role in the success of its campaigns. Using Snapchat's vertical video format and interactive features, the brand created an immersive and engaging experience for users, increasing the likelihood of engagement and sales.
5. Tarte Cosmetics
Tarte Cosmetics is a beauty ecommerce brand that has successfully leveraged Snapchat to showcase its product development process and build brand loyalty among its audience.
The brand's use of Snapchat's behind-the-scenes feature allowed Tarte to give users an exclusive look at the creation process of its new makeup line. By sharing the process on Snapchat, Tarte was able to create an immersive experience for users, allowing them to feel like they were a part of the brand's journey. This approach helped to build brand loyalty and create a deeper connection between Tarte and its audience.
Tarte's use of Snapchat enabled it to showcase its brand personality and differentiate itself from competitors. The brand's creative and playful approach to content on the platform helped to create a unique and memorable experience for users, which increased engagement and helped to drive sales.
Lululemon is an ecommerce brand that has used Snapchat to give users an inside look at their company culture and the day-to-day life of their employees. By showcasing its brand in this way, Lululemon was able to create a more authentic and relatable experience for users, which helped to build brand loyalty and drive engagement on the platform.
The brand's use of Snapchat's Stories features allowed them to share a wide range of content, including motivational messages, product demonstrations, and an inside look at their employees' daily routines. This approach helped Lululemon to showcase its brand personality and create a more human connection with its audience, which in turn helped to drive sales and increase customer loyalty.
In addition to showcasing its company culture, Lululemon has also used Snapchat to drive sales and promote its products. By creating Snap Ads featuring limited-time promotions and exclusive offers, Lululemon was able to incentivize users to make purchases on their website and drive traffic to their ecommerce platform.
7. Sugar Bear Hair
Sugar Bear Hair is a perfect example of a brand that effectively leverages Snapchat for ecommerce success. By collaborating with top influencers like Kylie Jenner, the brand has been able to reach a massive audience and drive sales. In a strategic move, Sugar Bear Hair partnered with Kylie Jenner to promote their hair vitamins on Snapchat, which not only helped increase sales but also boosted brand recognition.
The influencer marketing campaign was a huge success, and it's a testament to the power of influencer marketing on Snapchat. With the platform's highly engaged user base, partnering with an influencer like Kylie Jenner can help your ecommerce brand drive sales and connect with new audiences.
Gymshark is a popular activewear brand that has effectively used Snapchat ads to boost its ecommerce sales. The brand collaborated with fitness influencer Whitney Simmons to create an engaging Snapchat Story showcasing its activewear line. Simmons took her followers on a behind-the-scenes tour of Gymshark's office and gave them an exclusive look at the brand's new product releases.
Through this collaboration, Gymshark was able to reach new audiences and increase brand awareness among Snapchat users interested in fitness and activewear. By using a popular influencer to showcase their products on Snapchat, the brand was able to tap into Simmons' engaged fan base and build trust with potential customers.
9. Warby Parker
Warby Parker, the eyewear company, used Snapchat as a platform to showcase their brand story and values. They created a series of Snapchat ads that gave users an inside look at their mission and the values that set them apart from other eyewear brands. By showcasing its commitment to social responsibility and sustainability, Warby Parker was able to connect with their target audience and build brand loyalty.
The Snapchat ads were designed to be visually appealing and engaging, featuring vibrant colors and playful animations that drew the viewer's attention. Through this strategy, Warby Parker was able to capture the attention of Snapchat's highly engaged user base, showcased their unique brand story, and create a memorable and impactful advertising campaign that resonated with its audience and drove results for its business.
Allbirds is a sustainable footwear company that has successfully used Snapchat as a platform to showcase its commitment to sustainability. The brand created a Snapchat campaign called "The Sock Silo," which featured a series of Snap Ads that told the story of how the brand is reducing waste and innovating in the sustainable manufacturing space.
The campaign focused on Allbirds' commitment to using recycled materials and minimizing waste during the production process. By highlighting its innovative approach to creating sustainable socks, the brand was able to connect with its audience and build brand loyalty. The storytelling approach of the campaign was successful in engaging customers and creating a positive impact on their brand perception.
The campaign was a success with high engagement rates on Snapchat and positive feedback from the brand's customers. The use of Snapchat allowed Allbirds to reach a younger, socially conscious audience that aligns with their brand values. Overall, the campaign helped Allbirds to increase brand awareness and connect with their target audience in a meaningful way, making it a successful Snapchat ad example in ecommerce.
User-Generated Content Ads
11. Ritual Vitamins
Ritual Vitamins successfully leveraged Snapchat's user-generated content capabilities by encouraging its followers to share their own content featuring products using a branded hashtag. By doing so, Ritual Vitamins was able to collect a wealth of user-generated content that they could feature in their Snapchat ads, creating a sense of community around the brand and its products.
The strategy was a hit, with a significant increase in user engagement and brand awareness. Customers shared their experiences with the vitamins months after starting the regimen in tales using the hashtag. Ritual Vitamins was able to reach a new, younger audience through Snapchat, and the branded hashtag became a popular way for fans to share their love for Ritual Vitamins on social media.
ASOS, a popular online fashion retailer, created a Snapchat campaign to showcase their clothes to real customers. They encouraged users to submit videos of themselves trying on ASOS clothing using a branded hashtag. ASOS then featured some of the best user-generated content in their Snapchat ads, showcasing the clothes in a real-life setting and helping to build a sense of community around their brand.
This user-generated content approach helped ASOS to connect with their target audience and drive sales, as customers were able to see how the clothes looked on real people with different body types and styles. The campaign was a success, with high engagement rates on Snapchat and positive feedback from the brand's customers.
Actionable tips for creating effective Snapchat ads
Creating effective Snapchat ads requires a few key strategies. Here are some actionable tips to consider:
- Use eye-catching visuals: As a visual platform, Snapchat ads need to be visually appealing to stand out among the many other snaps that users see every day. One way to create eye-catching visuals is to use bright colors and bold typography that grabs the attention of viewers. High-quality images or videos that showcase your products or services can also help to make your ads more visually appealing.
- Keep it short and sweet: Snapchat ads are limited to 10 seconds, so it's important to get your message across quickly and effectively. Keep your message concise and use clear and simple language to ensure that viewers understand your message within the time limit.
- Optimize for mobile: The majority of Snapchat users access the platform from their mobile devices, so it's crucial to optimize your ads for mobile viewing. Use vertical orientation and larger font sizes that are easy to read on smaller screens. Avoid using too much text, as this can make your ad appear cluttered and difficult to read.
- Use interactive features: Snapchat offers a range of interactive features, such as filters, lenses, and stickers, that can help to make your ads more engaging and memorable. Consider using these features in your ads to create a more immersive experience for viewers. Interactive features can also help to make your ads more shareable, which can increase your reach and brand awareness.
- Target the right audience: Snapchat's targeting options allow you to reach a specific audience based on factors such as location, age, gender, and interests. This means that you can ensure that your ads are reaching the right people for your products or services. Use these targeting options to your advantage to get the most out of your Snapchat ads.
- Test and iterate: As with any advertising campaign, it's important to test and iterate your Snapchat ads to optimize performance. Keep an eye on your ad metrics, such as views, engagement, and conversions, and make adjustments as needed to improve your results. Testing different versions of your ad can help you determine what works best for your audience and help you get the most out of your advertising budget.
- Incorporate a strong call to action: Your Snapchat ads should include a clear and compelling call to action that encourages viewers to take action. This can be as simple as visiting your website or making a purchase. Use persuasive and action-oriented language to drive conversions and make it easy for viewers to take the next step. You can also use tracking links to measure the effectiveness of your call to action and adjust your strategy accordingly.
Snapchat is a rapidly growing platform that provides an excellent opportunity for ecommerce businesses to engage with their target audience. By creating effective Snapchat ads, businesses can promote their products to drive sales and build brand loyalty.
To create successful Snapchat ads, businesses need to keep in mind the platform's unique features and characteristics. It's essential to create visually appealing ads that capture the attention of viewers within a short time limit. Additionally, incorporating interactive features, such as filters and lenses, can help to make the ad more engaging and memorable.
Targeting the right audience is also crucial for the success of Snapchat ads. By using the platform's targeting options, businesses can ensure that their ads are reaching the right audience for their products or services. It's also important to use clear and compelling language to encourage viewers to take action, such as visiting the website or making a purchase.
Overall, Snapchat provides a unique opportunity for ecommerce businesses to connect with their target audience and promote their products in an engaging and memorable way. By following the tips and examples discussed in this blog, businesses can create effective Snapchat ads that drive sales and build brand loyalty.