Fireside chat on Attribution
With the introduction of iOS 14 and the ongoing shift towards a cookie-less environment, the way we track and measure customer interactions has been significantly impacted
🔒Traditional methods of tracking user behavior, such as cookies and cross-platform identifiers, are facing limitations and restrictions, leading to incomplete data and inaccurate attribution models
⚠️But if your ecommerce business runs ads, you have to understand attribution in and out.
Lets deep dive on “ How to solve cross-channel attribution across Fb, Tiktok, Google & Snapchat Ads” with expert performance marketers who have been there done that.
- What attribution models are necessary for e-commerce brands to use & implement?
- Where is the gap in attributing paid ads?
- How do you leverage attribution to increase your ROAS and reduce CAC?
- Whats the state of attribution tools and processes right now and where is a room for improvement?