Fireside Chat
Fireside chat on Attribution
Lets deep dive on “ How to solve cross-channel attribution across Fb, Tiktok, Google & Snapchat Ads” with expert performance marketers who have been there done that.
May 31, 2023
8:30 am
PDT
Description
With the introduction of iOS 14 and the ongoing shift towards a cookie-less environment, the way we track and measure customer interactions has been significantly impacted
🔒Traditional methods of tracking user behavior, such as cookies and cross-platform identifiers, are facing limitations and restrictions, leading to incomplete data and inaccurate attribution models
⚠️But if your ecommerce business runs ads, you have to understand attribution in and out.
Lets deep dive on “ How to solve cross-channel attribution across Fb, Tiktok, Google & Snapchat Ads” with expert performance marketers who have been there done that.
Takeaways
- What attribution models are necessary for e-commerce brands to use & implement?
- Where is the gap in attributing paid ads?
- How do you leverage attribution to increase your ROAS and reduce CAC?
- Whats the state of attribution tools and processes right now and where is a room for improvement?
Time:
May 31, 2023 8:30 AM
PDT
Our speakers
Rafayet Rahman
Founder of Profit Off Ads, who has helped brands generate $34.9M in eCommerce sales via paid ads.
Josh Lothman
Owner at Ads Tutor, a different kind of digital marketing agency that focuses only on paid ads, with experts who only have a decade of experience or more. He provides live tutoring where he teaches small business owners and marketing departments, (and marketing agencies!) how to grow their business using Google & Facebook Ads that is completely customized to their business, goals, and challenges. Prior to this, he used to work at agencies, start ups, and an enterprise company, driving millions of dollars in sales through paid ads!
Aniruddha Mishra
Director of Growth at Node Media , is a a digital marketing expert with 8+ years of experience in scaling user acquisition from 0-1 and 1 to 100x. He has a proven track record of managing UA budgets of over $100M+ across various categories including Sports Media, Real Money Gaming (RMG), Dating, and FinTech.
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2023-05-31
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