Group customer profiles based on their behavior in one click
Last updated :
Dec 21, 2022
You can now quickly group and sort your customers based on their behaviors and attributes such as their activity in your store, purchasing, and marketing behavior, to name a few. Because these segments are already pre-built, you get all this data automatically after selecting a segment. After segmentation, these profiles can be sent actionable messages that they resonate with.
For instance, if you select the VIP customers segment, it will display a list of all the customers who fulfil the following conditions: Customers who have purchased 3 or more times, and whose average order value is higher than the store’s average.
You can then start sending campaigns or flows tailored for them. The messaging would be hyper-personalized for VIP customers, thereby, boosting your revenue.
How can you use pre-built segments?
Once your store is connected to Moda, the platform automatically generates a set of pre-built segments tailored for your e-commerce brand especially. You can select the customer segment that you need to communicate with and start with Email or SMS communication for that particular group.